Overview
Leading indicators of health across the men's fashion industry
Weekly Briefing
March 14, 2026Discount depth is rising across the board. Average markdown has increased from 24.2% to 28.5% month-over-month, with 4 significant alerts in the last two weeks.
- Red flag: Auralee appeared on sale for the first time
- Red flag: A.P.C. — 3rd flash sale in 60 days - frequency increasing
- Red flag: Aime Leon Dore — end-of-season sale started 2 weeks earlier than last year
28 of 103 tracked brands are trending down week-over-week. Sample sale volume is up 75% vs. the prior 30-day period (7 vs. 4), suggesting excess inventory across multiple brands.
72
64
28
27
Japanese and Scandinavian contemporary minimalism continues to show resilience. Brands with controlled distribution and minimal sale activity are holding value.
- Signal: Lemaire — instagram engagement rate up 22% mom - ss26 collection driving interest
- Signal: mfpen — no sale activity detected in 90+ days - strong sell-through
- Signal: Evan Kinori — glasswing sold through entire fw25 allocation in 3 weeks
Takeaways are derived from 15 signals, 12 discount events, and 7 sample sales in the trailing 30-day window. See Methodology for scoring details.
72
-1.3 vs last week
28.5%
+4.3pp (was 24.2%)
64
-3.1 vs last week
7
+3 (was 4)
Segment × Geography
Health scores by style segment and market. Green = healthy (75+), amber = watch (50–74), red = stress (<50).
| Segment | Scandinavia | Japan | US East | US West | UK | Europe |
|---|---|---|---|---|---|---|
| Contemporary Minimalism | ||||||
| Americana / Workwear | ||||||
| Streetwear / Culture | ||||||
| European Tailoring | ||||||
| Footwear |
Signal Feed
15 signals in the trailing 30-day window
40% off site-wide sale detected on Instagram
Appeared on SSENSE sale for the first time
Reddit r/NavyBlazer mention volume down 35% MoM
SSENSE discount depth increased from 30% to 45% avg
Sample sale announced in NYC (Mar 15-17)
3rd flash sale in 60 days - frequency increasing
Instagram engagement rate up 22% MoM - SS26 collection driving interest
END Clothing markdown depth hit 50% on FW25 inventory
Reddit sentiment score dropped from 0.6 to 0.2 after pricing controversy
No sale activity detected in 90+ days - strong sell-through
Glasswing sold through entire FW25 allocation in 3 weeks
End-of-season sale started 2 weeks earlier than last year
Mr Porter markdown deepened to 60% off - unusual for this brand
Added to 3 new stockists in February - distribution expanding
Instagram follower growth accelerated +8% this month
Top Movers
Largest week-over-week health score changes
Discount Pressure
Average discount depth (%) and sale event count across all tracked brands, trailing 7 months
Community Pulse
Fetching live Reddit data...
Indie Retailer Convergence
Brands carried by multiple independent retailers — distribution breadth as a wholesale health signal
| Brand | Stockists | Distribution | Coverage |
|---|---|---|---|
| orSlow | 5/6 | 83% | |
| Engineered Garments | 4/6 | 67% | |
| Our Legacy | 4/6 | 67% | |
| Lady White Co. | 4/6 | 67% | |
| Auralee | 3/6 | 50% | |
| Hender Scheme | 3/6 | 50% | |
| Nanamica | 3/6 | 50% | |
| Arpenteur | 3/6 | 50% | |
| Kaptain Sunshine | 3/6 | 50% | |
| Carhartt WIP | 2/6 | 33% | |
| Henrik Vibskov | 2/6 | 33% | |
| Lemaire | 2/6 | 33% | |
| Sillage | 2/6 | 33% | |
| Brain Dead | 2/6 | 33% | |
| Camiel Fortgens | 2/6 | 33% |
Tracking 6 independent retailers · 69 brands mapped