Hottest and coldest menswear brands right now
Which menswear brands are holding price, and which are on sale
We read real retailer markdown data and rank brands 0 to 100. A higher Brand Health score means less markdown pressure right now: less of the catalog is on sale and the discounts that exist are shallower. Every number below is a real reading from ShopStyle and END, dated April 1, 2026. Nothing is estimated.
Hottest
Holding price
Least marked down right now. Higher Brand Health means less of the catalog is on sale.
- 95
Brand Health
- 95
Brand Health
- 95
Brand Health
- 95
Brand Health
- 10
Brand Health
Coldest
On sale
Most marked down right now. Lower Brand Health means more of the catalog is discounted, deeper.
- 10
Brand Health
- 10
Brand Health
- 95
Brand Health
- 95
Brand Health
- 95
Brand Health
On trends and movers
This sample has two snapshot dates, March 16 and April 1, but they were captured from different retailers (ShopStyle on March 16, END on April 1). No brand was measured by the same retailer twice, so there is no clean before and after to compare. We show no week over week movers here rather than fake a number by comparing two different stores.
Sample data This dashboard runs on an illustrative snapshot, not a live feed. Scores are computed from 6 brands with enough catalog data (97 had too little to score) using a single set of retailer markdown snapshots from ShopStyle and END Clothing. Last updated April 1, 2026. No SSENSE, Mr Porter, Reddit, Google Trends, or SEC sentiment is used to compute these scores.
Full Markdown Health Ranking
All 6 brands with enough real catalog data to score, healthiest first.
| # | Brand | Brand Health |
|---|---|---|
| 1 | NN.07Private | 95 |
| 2 | ParabootPrivate | 95 |
| 3 | Comme des Garçons HommePrivate | 95 |
| 4 | Homme Plissé Issey MiyakePrivate | 95 |
| 5 | Our LegacyPrivate | 10 |
| 6 | A.P.C.Private | 10 |
97 tracked brands had too little catalog data in this sample to score and are not ranked.
Intelligence Brief
A.P.C. is the most heavily marked down brand in this sample, at 84.2% of catalog on sale.
Markdown pressure is an early read on a brand losing pricing power. This sample covers 6 brands with enough real catalog data to score, from one set of retailer snapshots. It is a static illustration, not a live feed, and it does not model Reddit, Google Trends, or SEC sentiment per brand because that data is not collected here.
How Brand Health Is Computed
Each score (0 to 100) is computed from two real signals: the share of a brand's catalog on sale and the average discount depth, measured from retailer snapshots. The share on sale counts for 60 percent, discount depth for 40 percent. Brands without enough catalog data show no score.