Brands
Aton
Contemporary Minimalism/Premium/Japan
@aton_tokyo
79
Health Score
+0.9 WoW
Discount Pressure
89
Community Engagement
60
Sale Frequency
60
Mgmt Sentiment
71
Metrics Timeline
Health
Discount Pressure
Engagement
Discount Events
No discount events recorded
Signals & Observations
No signals recorded
Indie Distribution
Carried by 1 of 6 tracked independent retailers
17% coverage
C'H'C'M'
Comparable Brands — Contemporary Minimalism
| Brand | Tier | Geography | Health | WoW |
|---|---|---|---|---|
| Stein | Premium | Japan | 89 | +5.9 |
| Sillage | Premium | Japan | 88 | +0.6 |
| Still By Hand | Contemporary | Japan | 88 | +2.1 |
| Sefr | Contemporary | Scandinavia | 86 | -0.9 |
| Berner Kuhl | Contemporary | Scandinavia | 84 | -3.7 |
| Camiel Fortgens | Premium | Europe | 84 | +0.8 |