Brands
Evan Kinori
Contemporary Minimalism/Premium/US West
@evankinori
79
Health Score
-2 WoW
Discount Pressure
53
Community Engagement
63
Sale Frequency
61
Mgmt Sentiment
82
Metrics Timeline
Health
Discount Pressure
Engagement
Discount Events
No discount events recorded
Signals & Observations
signal
Mar 1Glasswing sold through entire FW25 allocation in 3 weeks
sale spottedMar 1
Glasswing sold through entire FW25 allocation in 3 weeks - exceptionally strong demand
- Michael
Retailer Markdown Tracker
| Retailer | Date | On Sale | Full Price | Sale % | Avg Depth | Max Depth |
|---|---|---|---|---|---|---|
| end clothing | Mar 14 | 12 | 66 | 15% | 24% | 62% |
| mr porter | Mar 14 | 3 | 29 | 9% | 31% | 56% |
| end clothing | Mar 1 | 15 | 54 | 22% | 40% | 64% |
| mr porter | Mar 1 | 4 | 61 | 6% | 27% | 42% |
| end clothing | Feb 15 | 11 | 38 | 22% | 39% | 42% |
| mr porter | Feb 15 | 3 | 66 | 4% | 34% | 42% |
| end clothing | Feb 1 | 13 | 40 | 25% | 32% | 43% |
| mr porter | Feb 1 | 0 | 62 | 0% | 0% | 0% |
| end clothing | Jan 15 | 8 | 72 | 10% | 43% | 64% |
| mr porter | Jan 15 | 0 | 45 | 0% | 0% | 0% |
| end clothing | Jan 1 | 7 | 71 | 9% | 22% | 68% |
| mr porter | Jan 1 | 0 | 71 | 0% | 0% | 0% |
Indie Distribution
Carried by 2 of 6 tracked independent retailers
33% coverage
GlasswingC'H'C'M'
Comparable Brands - Contemporary Minimalism
| Brand | Tier | Geography | Health | WoW |
|---|---|---|---|---|
| Berner Kuhl | Contemporary | Scandinavia | 87 | -1.4 |
| Nanamica | Premium | Japan | 87 | +1.4 |
| Camiel Fortgens | Premium | Europe | 86 | +0.6 |
| CMMN SWDN | Premium | Scandinavia | 86 | -3.6 |
| Aton | Premium | Japan | 85 | +2.8 |
| NN.07 | Contemporary | Scandinavia | 84 | -5.5 |