Brands
Auralee
Contemporary Minimalism/Premium/Japan
@auralee_tokyo
51
Health Score
+4.5 WoW
Discount Pressure
54
Community Engagement
61
Sale Frequency
56
Mgmt Sentiment
57
Metrics Timeline
Health
Discount Pressure
Engagement
Discount Events
retailer markdownMar 10, 2026
First time on SSENSE sale
20% - 40% off ยท via ssense
Signals & Observations
significant
Mar 10Appeared on SSENSE sale for the first time
Retailer Markdown Tracker
| Retailer | Date | On Sale | Full Price | Sale % | Avg Depth | Max Depth |
|---|---|---|---|---|---|---|
| ssense | Mar 14 | 29 | 38 | 43% | 32% | 61% |
| mr porter | Mar 14 | 22 | 20 | 52% | 47% | 50% |
| ssense | Mar 1 | 28 | 20 | 58% | 20% | 65% |
| mr porter | Mar 1 | 17 | 41 | 29% | 35% | 65% |
| ssense | Feb 15 | 25 | 59 | 30% | 49% | 51% |
| mr porter | Feb 15 | 19 | 63 | 23% | 38% | 49% |
| ssense | Feb 1 | 23 | 27 | 46% | 37% | 65% |
| mr porter | Feb 1 | 13 | 40 | 25% | 49% | 46% |
| ssense | Jan 15 | 24 | 21 | 53% | 22% | 65% |
| mr porter | Jan 15 | 8 | 41 | 16% | 48% | 59% |
| ssense | Jan 1 | 23 | 49 | 32% | 50% | 41% |
| mr porter | Jan 1 | 2 | 28 | 7% | 22% | 52% |
Indie Distribution
Carried by 3 of 6 tracked independent retailers
50% coverage
Mohawk General StoreC'H'C'M'Canoe Club
Comparable Brands - Contemporary Minimalism
| Brand | Tier | Geography | Health | WoW |
|---|---|---|---|---|
| Berner Kuhl | Contemporary | Scandinavia | 87 | -1.4 |
| Nanamica | Premium | Japan | 87 | +1.4 |
| Camiel Fortgens | Premium | Europe | 86 | +0.6 |
| CMMN SWDN | Premium | Scandinavia | 86 | -3.6 |
| Aton | Premium | Japan | 85 | +2.8 |
| NN.07 | Contemporary | Scandinavia | 84 | -5.5 |