Brands

A.P.C.

European Tailoring/Contemporary/Europe

@apc_paris

52
Health Score
-3.7 WoW
Discount Pressure
45
Community Engagement
87
Sale Frequency
55
Mgmt Sentiment
60

Metrics Timeline

Health
Discount Pressure
Engagement

Discount Events

flash saleMar 6, 2026

Third flash sale in 60 days

25% - 40% off · via email

Signals & Observations

significant
Mar 6

3rd flash sale in 60 days - frequency increasing

pricing changeFeb 20

Noticed A.P.C. raising prices 8-12% across core denim and leather goods while simultaneously running more frequent sales - mixed signal

- Michael

Comparable Brands - European Tailoring

BrandTierGeographyHealthWoW
A Kind of GuisePremiumEurope90-4.4
4SDesignsPremiumUS East90-5
Inis MeáinPremiumUK90+4.1
Oliver SpencerContemporaryUK89-0.4
Drake'sPremiumUK84-2.3
Barena VeneziaPremiumEurope75-3.8