Brands
Lemaire
Contemporary Minimalism/Luxury/Europe
@lemaire_official
72
Health Score
-5.4 WoW
Discount Pressure
81
Community Engagement
55
Sale Frequency
67
Mgmt Sentiment
76
Metrics Timeline
Health
Discount Pressure
Engagement
Discount Events
No discount events recorded
Signals & Observations
signal
Mar 5Instagram engagement rate up 22% MoM - SS26 collection driving interest
pop upFeb 15
Lemaire opened pop-up shop in Soho for SS26 - signals US market investment
- Michael
Retailer Markdown Tracker
| Retailer | Date | On Sale | Full Price | Sale % | Avg Depth | Max Depth |
|---|---|---|---|---|---|---|
| mr porter | Mar 14 | 7 | 25 | 22% | 21% | 54% |
| mr porter | Mar 1 | 6 | 63 | 9% | 37% | 60% |
| mr porter | Feb 15 | 7 | 69 | 9% | 41% | 70% |
| mr porter | Feb 1 | 4 | 70 | 5% | 33% | 53% |
| mr porter | Jan 15 | 1 | 51 | 2% | 46% | 45% |
| mr porter | Jan 1 | 0 | 71 | 0% | 0% | 0% |
Indie Distribution
Carried by 2 of 6 tracked independent retailers
33% coverage
Mohawk General StoreCanoe Club
Comparable Brands - Contemporary Minimalism
| Brand | Tier | Geography | Health | WoW |
|---|---|---|---|---|
| Berner Kuhl | Contemporary | Scandinavia | 87 | -1.4 |
| Nanamica | Premium | Japan | 87 | +1.4 |
| Camiel Fortgens | Premium | Europe | 86 | +0.6 |
| CMMN SWDN | Premium | Scandinavia | 86 | -3.6 |
| Aton | Premium | Japan | 85 | +2.8 |
| NN.07 | Contemporary | Scandinavia | 84 | -5.5 |