Segments

Contemporary Minimalism

35 brands · Avg health score: 69

Segment Health Trend

Health
Avg Discount Depth

Brand Rankings

#BrandTierGeographyHealthWoW
1RierPremiumEurope89-1.4
2CMMN SWDNPremiumScandinavia89+2.5
3Applied Art FormsPremiumEurope85+1.9
4SefrContemporaryScandinavia84+2.4
5A.PressePremiumJapan81-1
6SillagePremiumJapan80+2.9
7Camiel FortgensPremiumEurope78-6
8Henrik VibskovPremiumScandinavia76+4.2
9Still By HandContemporaryJapan76+1.2
10LemaireLuxuryEurope75-1.4
11Berner KuhlContemporaryScandinavia75+5.8
12mfpenContemporaryScandinavia73-0.4
13StoffaPremiumUS East73+4.4
14Saman AmelLuxuryScandinavia72+1.8
15SteinPremiumJapan71+1.7
16AuraleePremiumJapan70+5.2
17ComoliPremiumJapan68+5.5
18NN.07ContemporaryScandinavia68-0.3
19Norse ProjectsContemporaryScandinavia68-4.2
20TeatoraPremiumJapan68-6
21N. HoolywoodPremiumJapan68+5.4
22HerillPremiumJapan68-2.6
23Evan KinoriPremiumUS West67+0.2
24MAN-TLEPremiumUS West67-0.6
25Maison MargielaLuxuryEurope67+1.2
26Our LegacyContemporaryScandinavia66+5.9
27AtonPremiumJapan65+0.1
28Another AspectEntryScandinavia62-0.7
29De Bonne FacturePremiumEurope56-2
30NanamicaPremiumJapan56+5.3
31Yoko SakamotoPremiumJapan56+0.7
32Homme Plissé Issey MiyakeLuxuryJapan55+2.9
33Jan-Jan Van EsschePremiumEurope54-4.8
34Comme des Garçons HommeLuxuryJapan53+4.4
35Studio NicholsonPremiumUK52-5.5

Tier Distribution

Notable Signals

Auralee

Appeared on SSENSE sale for the first time

Our Legacy

SSENSE discount depth increased from 30% to 45% avg

Lemaire

Instagram engagement rate up 22% MoM - SS26 collection driving interest

mfpen

No sale activity detected in 90+ days - strong sell-through

Evan Kinori

Glasswing sold through entire FW25 allocation in 3 weeks