Market Pulse

Segments

Contemporary Minimalism

35 brands · Avg health score: 68

Segment Health Trend

Health
Avg Discount Depth

Brand Rankings

#BrandTierGeographyHealthWoW
1Comme des Garçons HommeLuxuryJapan89-3.5
2Camiel FortgensPremiumEurope87+5.2
3mfpenContemporaryScandinavia84+5.1
4De Bonne FacturePremiumEurope84-1
5SillagePremiumJapan83-4.8
6Maison MargielaLuxuryEurope83+4.5
7NN.07ContemporaryScandinavia82+2
8Another AspectEntryScandinavia81-1.8
9ComoliPremiumJapan80+0.5
10AuraleePremiumJapan78+0.5
11Saman AmelLuxuryScandinavia78-2.2
12Berner KuhlContemporaryScandinavia77-0.2
13MAN-TLEPremiumUS West76+5.8
14A.PressePremiumJapan71+0.2
15N. HoolywoodPremiumJapan70-4.2
16StoffaPremiumUS East69-4.2
17Still By HandContemporaryJapan69+3.4
18Jan-Jan Van EsschePremiumEurope64+1.7
19LemaireLuxuryEurope62+3.8
20Evan KinoriPremiumUS West62-4.1
21Yoko SakamotoPremiumJapan61-2.3
22SteinPremiumJapan61-3
23Henrik VibskovPremiumScandinavia60+5.6
24AtonPremiumJapan60-4.9
25CMMN SWDNPremiumScandinavia60-0.4
26Norse ProjectsContemporaryScandinavia59-5.3
27NanamicaPremiumJapan56+0.6
28HerillPremiumJapan54+3.5
29Our LegacyContemporaryScandinavia53+2.1
30Studio NicholsonPremiumUK53+3.5
31RierPremiumEurope52-3
32Homme Plissé Issey MiyakeLuxuryJapan52+4.2
33Applied Art FormsPremiumEurope52-3.8
34SefrContemporaryScandinavia52-3
35TeatoraPremiumJapan51+5

Tier Distribution

Notable Signals

Auralee

Appeared on SSENSE sale for the first time

Our Legacy

SSENSE discount depth increased from 30% to 45% avg

Lemaire

Instagram engagement rate up 22% MoM - SS26 collection driving interest

mfpen

No sale activity detected in 90+ days - strong sell-through

Evan Kinori

Glasswing sold through entire FW25 allocation in 3 weeks