Segment Health Trend
Health
Avg Discount Depth
Brand Rankings
| # | Brand | Tier | Geography | Health | WoW |
|---|---|---|---|---|---|
| 1 | Needles | Premium | Japan | 85 | -4.3 |
| 2 | Online Ceramics | Contemporary | US West | 84 | +0.7 |
| 3 | Satta | Contemporary | UK | 84 | -0.9 |
| 4 | Stone Island | Premium | Europe | 80 | -2.6 |
| 5 | Nicholas Daley | Premium | UK | 79 | -6 |
| 6 | Brain Dead | Contemporary | US West | 78 | -0.4 |
| 7 | Cueva | Contemporary | US East | 76 | +1.1 |
| 8 | Goodfight | Contemporary | US East | 75 | +4.9 |
| 9 | Aime Leon Dore | Premium | US East | 73 | -4.8 |
| 10 | Bode | Premium | US East | 65 | -0.3 |
| 11 | Carhartt WIP | Contemporary | Europe | 65 | +4.8 |
| 12 | Stussy | Contemporary | US West | 63 | +2 |
| 13 | Cherry LA | Contemporary | US West | 61 | -3.3 |
| 14 | Karu Research | Contemporary | UK | 58 | -0.8 |
| 15 | Brother Brother | Contemporary | US East | 57 | +1.5 |
| 16 | Noah | Contemporary | US East | 57 | +5.9 |
Tier Distribution
Notable Signals
Brain Dead
40% off site-wide sale detected on Instagram
Stussy
END Clothing markdown depth hit 50% on FW25 inventory
Noah
Reddit sentiment score dropped from 0.6 to 0.2 after pricing controversy
Aime Leon Dore
End-of-season sale started 2 weeks earlier than last year